If they click through to a link and then come straight back to Facebook, it suggests that they didn’t find something that they wanted. If people click on an article and spend time reading it, it suggests they clicked through to something valuable. One way is to look at how long people spend reading an article away from Facebook. So how do we determine what looks like click-bait? Over time, stories with “click-bait” headlines can drown out content from friends and Pages that people really care about. However, when we asked people in an initial survey what type of content they preferred to see in their News Feeds, 80% of the time people preferred headlines that helped them decide if they wanted to read the full article before they had to click through. Posts like these tend to get a lot of clicks, which means that these posts get shown to more people, and get shown higher up in News Feed. “Click-baiting” is when a publisher posts a link with a headline that encourages people to click to see more, without telling them much information about what they will see. We’re making two updates, the first to reduce click-baiting headlines, and the second to help people see links shared on Facebook in the best format. Today we’re announcing some improvements to News Feed to help people find the posts and links from publishers that are most interesting and relevant, and to continue to weed out stories that people frequently tell us are spammy and that they don’t want to see. By Khalid El-Arini, Research Scientist and Joyce Tang, Product Specialist
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |